Paul Fitzpatrick had a clear vision for his real estate firm Home Group Realty when he started it after leaving one of the big multi-national firms. His industry is incredibly competitive but the bigger firms all seem to do and say the same things—what is the difference between all those firms? We asked hundreds of people that same question and not one person could articulate what any of them stood for.
Home Group Realty and Paul stood for a number of things and had something real to say. We spent close to a year working with Paul and his team and it was clear everyone spoke the same language. They were all dedicated to one purpose. The challenge was simplifying the messaging to get people to understand what they stood for and why they were different.
The Brand Unification Co. developed a messaging and communication framework to be used across all touch points. We helped them define a clear purpose and articulate why they were different than their competitors.
