Mast Architects
Building an iconic brand foundation and identity system
Mast Architects is a renowned architectural firm located in Toronto’s Distillery District.
The firm’s dedication, diligence and passion for the projects they engage in has earned them a reputation for consistently delivering world-class results. Their heritage, drive, authenticity and the pride they show in each project is reflected in their name and mark.
10 Cultural Keywords
Methodical
Team oriented
Alliance
Orderly
Well thought out
Structured
Organized
Rational
Analytical
Union
The Brand Unification Co. designed and developed an identity system that resonated with their 10 brand Keywords. The resulted mark is a dynamic combination of the letter “M” and “A”.
Primary Color System
PRIMARY COLOR
DARK GREY
COLOR CODES
RGB 64 64 67
CMYK 69 62 58 46
WEB 404042
COLOR TONES
+10 +20 +30
PRIMARY COLOR
MID GREY
COLOR CODES
RGB 167 169 172
CMYK 00 00 00 40
WEB a7a9ab
COLOR TONES
+10 +20 +30
