Renu is the world’s first scientifically developed night-time beverage engineered to help the body and mind rejuvenate during sleep. Renu required a identity system and supporting materials that instinctively felt calm and peaceful, yet still remained somehow refreshing and sophisticated. Simple and clean, the logo system icon represents the four stages or waves of sleep. Using colours that are a reflection of morning and evening hours, this straightforward icon with a clean and modern type can be used across all platforms.
