Eric Lagerstrom and Paula Findlay are two professional triathletes with a clear vision for the future of the sport.
Each week via their Youtube channel - That Triathlon Life, they give people an inside look at the sport of triathlon and how it’s a lifestyle that explores both fitness and mindfulness. They are changing the landscape of the sport and believe in giving back. The Brand Unification Co. worked closely with Eric and Paula to develop an identity system and mark that could be used across multiple touch points as they launched their own brand and line of apparel.
