The Coldest Tub.
The Coolest Transformation.

Ice Works Bath Co. produce handcrafted ice tubs using premium materials for athletic recovery. The Brand Unification Co. worked closely with founder Joe Rizzi to develop an identity system for the tubs along with all touch points. Joe Rizzi is a lifelong athlete who competed his first marathon at the age of 13 and has won his age group numerous times at global Ironman events.