The soul of brand communication in endurance sports.

Transition Four is a media company founded by professional triathlete Eric Lagerstrom.

Over a few short years, Eric has built a loyal following on social media through his ability to connect with the culture within endurance sports.

Eric is becoming known for his cultural credibility in a sport where authenticity is its most valuable currency. He has achieved this through his unique eye and ability to connect the life of a triathlete outside of the cliché visuals typically associated with the sport. 

Transition Four works with athletes, suppliers and manufacturers that are looking to further their connection to the triathlon community. As both the sport and consumer behaviour continue to evolve, companies will have to rethink their approach to how they make a connection with athletes. 

Eric understands the brands of the future will be driven by credibility in triathlon culture. This is at the core of the Transition Four set of values. Eric has earned credibility over his 10 years as a professional triathlete and 3 years of honest storytelling on social media.